About Us
We develop climate adaptation technology using fog and clouds. We are committed to building innovative solutions to address the world's current water and climate change challenges.
Permalution is a world-class company, on a mission to democratize a new water source.
Our Goal
Create a brighter future for everyone.
If fog water can be accessed globally, then we can count on a new substancial solution to address the world's current climate adaptation challenges.
Purpose and Values
An ideal strategic partner would be a company that has world-class expertise. A company with a vision to do great business that not only generates value for customers but also contributes positively to society and the environment.o
Collaborations
Through strategic partnerships, our collaboration partners enable us to reach our ambitious goals.
An ideal strategic partner would be a company that has world-class expertise. A company with a vision to do great business that not only generation generates value for customers, but also contributes positively to society and the environment.
Our Leadership Team
CEO - Tatiana Estevez
Over nine years of experience in cleantech, sustainable cities, corporate innovation, and project management.
Main responsibilities at Permalution include strategic planning, developement, commercialization and execution of the technologies developed at Permalution.
She holds a degree in Commerce from the University of Ottawa, Telfer School of management and Certified in 3D printing by AutoDesk.
Head of Production - Priscila Casillas
Over six years of experience in environmental policy, government relations, and finance.
She is currently Director of Operations at Permalution Inc., where she leads financial planning, production, and administrative management. She contributes to the development of technological solutions for fog harvesting internationally.
She holds a degree in Public and Environmental Policy from the University of Guadalajara.
CTO - Jorge Ricaldi
Over five years of experience in fog research and fog data analysis.
Main responsibilities at Permalution include the IoT aspects of the technology and additional environmental and data analysis for each project.
Jorge holds a degree in Geography from Pontifical Catholic University of Peru l PUCP. Applied Geography Research Center (CIGA).
Chief of Staff - Laura Carlucci
As Chief of Staff at Permalution, I leverage my Industrial Engineering background and MBA expertise to drive strategic growth and team alignment.
With a strategic lens that transforms vision into measurable results, I position our sustainable technology solutions at the industry forefront while maintaining organizational agility through targeted innovation and high-impact partnerships.
What truly motivates me is contributing to global water resilience—helping communities access new water sources for a more sustainable future.
Director of Business Development - Gabriela Zorrilla
With over 20 years of experience designing and implementing business strategies in Canada and Mexico, she specializes in the development of sustainable business models.
Her background in engineering and business has enabled her to lead projects across the entire value chain, from multinationals to startups, always with social and environmental missions.
She is also the Founder & CEO of Coefficiente, a consulting firm led by an all-woman team.
Managing Partner – Maria Alejandra De la Puente
Over 20 years of experience in capital markets across Canada and Latin America, with a focus on venture capital, investment banking, corporate finance, and financial advisory services.
Her background includes leadership roles in finance, business development, and banking with organizations such as KPMG, Citibank, RBC, TD Bank, ATB Financial, and EMX Capital Strategies. She also led investor relations at Alicorp and Transportadora de Gas del Perú, and held senior finance roles at Statkraft.
She holds a BBA from the University of Lima and an MBA in Finance from the University of Alberta.
Impact and Project Management -
Marc-André Bélisle
From the top of over 20 years of combined experience in business services, coaching and project management, I believe we have a unique opportunity and responsibility to be a major catalyst in that transformation for a better world.
In my general life philosophy, I value innovative ideas based on a collaborative and transparent structure that favors self-motivation and team challenges with an openness to diverse point of views that make the conversations richer as we can explore less mainstreamed or traditional views and solutions.
Innovation & Business Assistant – Mamoune Zizi
Mamoune supports innovation, business development, and operations at Permalution.
His main responsibilities include strategic partnerships, funding development, and cross-functional coordination with the executive team.
Born in Morocco and having lived across Oceania and Canada, he brings a global outlook grounded in sustainability and long-term impact.
He holds a degree in Political Science from McGill University and values work that challenges convention and embraces diverse perspectives.
